positive money europe

In 2021, the non-profit organization Positive Money Europe launched “European Citizens Bank”, a project with the goal of urging citizens from five different countries within the Euro Zone to share ideas and elaborate on different proposals to present to the BCE.

The initiative culminated in September, when two citizens from each country had the once-in-a-lifetime chance to travel to Frankfurt and present their recommendations and make their voices heard in front of the European Central Bank. 

In collaboration with Wabisabi Studio, I was responsible for launching the campaign in Italy and for developing marketing and communication activities to promote it.

A range of digital assets were created, in order to promote the project across multiple targets and ensure that a high number of quality proposals were brought forward. PR and Influencer Marketing campaigns were also carried out in an effort to maximize the engagement with the initiative.  

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